By The Most:

Sep 21,2023

The Ultimate Guide to Choosing the Perfect Promotional Pen

From a student to a professional, everyone has to use pens to write anything. Even in this digital age, we can not leave pens behind. Not everywhere you can rely on a soft copy because the hard copy has its worth. Likewise, the worth of pens remains the same because professionals have to use them for writing records and data. Especially if you enter the government sector of any country, by and large, the usage of pens is still high. Now, you can understand how easily you can position your brand in the minds of people who use pens regularly. 

Every time they write something, your brand’s name will be unconsciously saved in their minds. You might be thinking about using standard pens or promotions, but one thing you must remember. That reason is given below, which can change your mind.

Why Custom Pens?

The time has gone when people used ordinary pens. Hardly a few types of people still prefer them, while many want to try something new. That is why custom pens came into the market to engage more audiences with better appearance and experience. If a brand is using custom pens for brand promotion, they will have better results than ordinary pens. Custom pens also give freedom to promoters in terms of colors and designs. In marketing, there are segments, and you will need custom pens in order to do effective promotion.                           

What to Consider When Shopping for Customizable Pens

Well, there are many things to consider if you want to impress your target audience with your promotional pens. Customization is all about meeting people’s mindset, user experience, preferences, etc. To make it further clear, you should consider these factors before going for customized pens.

 Must Be User-Friendly 

No matter how beautiful your custom pens appear to be, if they don’t function as per expectations, they are useless. A pen is supposed to work smoothly, whether it is a ballpoint pen or a fountain pen. They should be user-friendly pens that will make your target audience use them as much as they want. Then, there will come a time when they will trust the brand you chose to promote. 

 Price Should Be Very Low

 If you are purchasing custom pens from a custom manufacturer, you will have to go for bulk supply. That means the price of custom pens must be very low. If you purchase them at a very low price, the distribution of free pens to the masses will be less expensive. A low price will also be suitable for your marketing budget because the budgeting factor is very important in this matter. 

 Catchy Colors

If you know how to use colors in promotional pens, you are on your way to successful promotion. Not using the exact color of your brand can cause problems for you. Some famous brands never compromise on this factor. A human mind can click right away when it catches something familiar after some time. 

 Brand Name Must Be Clearly Visible

Just like the colors, your brand name should also be clearly visible. If you fail to have it done, the whole purpose of promotion will be over. After all, that is what promotion is all about. If the target audience can not read the name or understand it on pens, that will be an issue for you.

 Lots of Customization Options

Besides color and logo printing, you need to find some additional customizations. For instance, you can ask a custom manufacturer to add UV light on the top. If you want to keep the cost low, you can go for something creative in terms of customization. Colors, sizes, designs, and patterns are some common custom options you can try. 

The Different Types of Custom Pens to Choose 

You are not limited to a specific type of pen. There are lots of types you can choose in custom production according to your target audience. For instance, if you are dealing with a niche audience, you will have to choose a type that suits only that niche.

 Ballpoint and Marker Pens

Teachers, doctors, and the general audience use these pens. If you are promoting custom pens to them, ballpoint and marker pens will be totally fine. Also, logistics professionals use them for writing on documents and cartons of products. That will be the perfect choice for them if you are promoting your brand to them.

 Gel Pens and Fountain Pens

Professionals in the academic and medical sectors usually use these categories of pens. Teachers, students, and doctors write with them on paper and files. That makes the consumption rate very high, and promoting these custom pens to them will definitely have a high impact on them. These pens are for smooth surfaces where a person can write properly without much effort. s

Find The Perfect Promotional Pens for Small Businesses

Here comes the main objective where you need to find the right type of promotional pens for the masses. Since you already know what kind of pens you need, the only thing left here is a supplier. Who can be that supplier to meet all your requirements for highly functional and spectacular pens? Well, you should have a look at YSGY Trade. 

YSGY Trade

All the advantages and features you have read above can become a reality. It could be a custom color, additional feature, or type of pen. YSGY Trade has the potential to deliver what you might be looking for. In case you are worried about price, that is no big deal. This manufacturer is a giant that can make custom pens for promotional activities at a very low cost. 

That means you will hardly face difficulty in the price selection from YSGY Trade. Besides, the variety is also available in the form of ballpoint, marker, fountain, and gel pens. You can ask them to manufacture the type of pen you want for your target audience.

That must have changed your mind, and you are probably thinking about choosing the right combinations of colors and designs for your promotional campaign. 

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The ink remains in the cartridge until the ball spins to spread it across the paper since there isn't an air gap between the ball and socket at the tip. What makes ballpoint ink so unique? Ballpoint ink is unique because it is manufactured with oil rather than water and is thicker and quicker to dry. In the past, inks like Dark India Ink were always made by combining a dye or pigment with water. After that, the pen was either dipped in the ink to write with it like a reed pen or filled with it to cause it to flow out of the nib like a fountain pen. Ballpoint ink and another viscous ink fall somewhere between a solid and a liquid. The ink is thicker and stickier. This makes it possible for the ink to adhere to the paper and the brass, steel, or tungsten carbide ball. It is less likely to dry out when exposed to air since it is an oil-based ink rather than a water-based one, which would cause water-based ink to stop writing. 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Conclusion Ballpoint pens function by cycling ink from the reservoir onto the writing surface using a tiny revolving metal ball and their specific oil-based ink. 

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